Series pitch · October 2026
A Philamedia docu-series

american cheese

Emilia + Tommy Hit the Road

Who's laughing now?

Cheese in the Americas has been something of a joke to the rest of the world… until last year, when American Emilia D'Albero was crowned the world's best cheesemonger. In American Cheese, Emilia hits the road with fiancé and fellow champion Tommy Amorim to show the world that cheesemakers from this hemisphere mean business.

AMERICA'S DAIRY FARMERS ★ AMERICA'S CHAMPIONS OF CHEESE ★ DAIRY × E + T

The Story

What we'd make, and who it follows.

The angle

America was overlooked. Now, all eyes are on her.

Emilia in her chef's whites, biting her Mondial du Fromage gold medal
World championMondial du Fromage, Tours, France, 2025
Read the series synopsisHide synopsis

American Cheese is an eight-episode, half-hour docuseries that follows the most respected couple in American cheese on a road trip across North America. In 2025, Emilia D'Albero became the first American ever crowned the world's best cheesemonger at the Mondial du Fromage in France. Her fiancé, Tommy Amorim, is a champion himself, the 2021 Cheesemonger Invitational winner. Each episode drops them into a new region and follows the milk from start to finish: the farmer before sunrise, the maker in the cave, the bar, festival or kitchen where it all lands. Every stop pairs high brow with low brow, so a Michelin-starred tasting sits beside a cheesesteak counter and an aging cellar beside a county fair. Along the way they find the immigrant families, small farms and unlikely innovators behind the best cheese being made in the Western Hemisphere. But the show isn't only about how dairy is farmed or cheese is made. It's about the people who work tirelessly behind it, and how they unwind with family and friends after long days: a slice of America that's often overlooked, but full of life and celebration. The pilot is Pennsylvania, where the people, places and story are already lined up.

Streaming now accounts for 49% of all TV viewing in the U.S., more than broadcast and cable combined, and unscripted series are breaking into streaming's most-watched lists for the first time. Food and travel are proven formats, but American Cheese adds what most food shows lack: an underdog story with real stakes, two hosts with genuine chemistry and credentials, and a country the rest of the world still underestimates. Each 30-minute episode is built in chapters, so it cuts cleanly into shorts, farmer profiles and recipe moments for social, schools and farmer outreach long after it airs.

For America's dairy farmers, the series turns the stories they already fund into a show people choose to watch. Dairy promotion groups across the country already pay for farmer profiles, mini-documentaries and TV partnerships. American Cheese gathers that work into one series with world-champion hosts and a path to streaming buyers, and each state keeps the farmer cuts for its own channels. The team behind it has done this before: Philamedia's Brandon Gulish directed and co-executive produced Dangerous Grounds for Travel Channel with La Colombe's Todd Carmichael, designing every episode with the people funding it. Off screen, Emilia and Tommy carry the show into state fairs, June Dairy Month events, school programs and farmer meetings. The country lost more than a thousand dairy farms last year. The people who carry this industry deserve to be seen.

Build trust.Show how dairy is really made, by the people who make it.
Grow the market.New fans for the milk and cheese made in your state.
Bring home the pride.For the farmers and crews who carry this industry.
Emilia and Tommy taking a selfie in an alpine pasture with cows behind them
Emilia + TommyAlpine pasture, Switzerland
The hosts

Two champions. One road trip.

2025 World Champion Cheesemonger

Emilia D'Albero

First American to win the Mondial du Fromage.

“Americans have traditionally been the underdogs in the international cheese community.”

Emilia, on NPR's All Things Considered
2021 Cheesemonger Invitational Champion

Tommy Amorim

Beat Emilia by four points the year they met. Now he's marrying her.

The show

What makes it American Cheese.

01 · Vibe

High brow. Low brow. Same table.

Plate I
High brow
  • Aging caves and the affineurs who tend them
  • World championships judged on a knife's edge
  • The science of milk, rind and time
Now serving
Low brow
  • A cheese rave in a packed concert hall
  • Curd-eating contests and cow parades
  • Truck-stop breakfast on the 4 a.m. milk run

Smart, not precious. Funny, not a joke.

02 · Authenticity

They already live this way. No PR stunt.

Emilia and Tommy spend their year on the road, at cheese festivals, competitions and fancy food shows around the world.

  • Relationships built over yearsFarmers, makers and mongers open their doors for Emilia and Tommy, not for a camera crew.
  • The party you never got invited toCheese raves, backstage parties with punk bands, late-night bonfires with cow effigies. Fine dining at 8, smashburgers at 2 a.m.
  • Hard work and joyLong days, real stakes and a lot of laughing.

Now they're bringing an audience along for the ride.

Emilia and a friend posing with a curious cow in front of mountains
New friendAlpine pasture
Marquee-light letters spelling Wisconsin Cheese Ball at night
Cheese BallWisconsin
Tommy at his Cheesemonger Invitational Masters table covered in cheese
CMI MastersCheesemonger Invitational
Two cheesemakers handling a wheel in an aging cellar
The cellarAging room
03 · Purpose

It starts on the farm, before sunrise.

Dairy farmers are the backbone of the industry. The show puts them, and the blue-collar crews around them, at the center.

  • The farm familiesGenerations-old farms, first-generation farms, and the kids deciding whether to stay.
  • The crewsMilkers, haulers and plant workers, on screen as themselves.
  • Immigrant and outsider storiesImmigrant workers are about half of U.S. dairy labor. Their story is American dairy's story.Texas A&M for NMPF, 2015
Meet the herd firstOn the farm
Hands milking a cow4:30 AMMilker
An open highway through a windshield7:00 AMHauler
A farmer laughing as a cow nuzzles him11:00 AMFarmer
Cheesemakers straining curds3:00 PMPlant crew
Turning wheels in an aging cellarMidnightAffineur
On the slate

Season one: North America.

Eight sample episodes, Oaxaca to Quebec. Tap one to read it.

Episode 01 / 08Philadelphia → Lancaster, PA

Home Turf

The Italian Market, a 4 a.m. Lancaster County milk run, and Lancaster City, nicknamed America's refugee capital.

High
Herd genetics and milk pricing
Low
Provolone atop a greased pole
See the full breakdown below ↓
Example episode breakdown

Home Turf (Already in development)

Cheesesteaks with Cooper DeJean. A cheese vending machine in Kensington, Philadelphia. Stone caves in Chester County. Then a Michelin-starred dinner, with a cheese course from the city's most inventive maker.

Who we've contactedCooper SharpCooper DeJeanAngelo's PizzeriaPerrystead Dairy1-900-Ice-CreamThe Farm at Doe RunBirchrun Hills FarmProvenance
Cooper DeJean, mid-bite
Cooper DeJean, mid-bite
01

Angelo's Pizzeria

South Philly

Cheesesteaks with Eagles star Cooper DeJean and Cooper Sharp, Pennsylvania's own melty American cheese and a Philly staple since 1918.

Yoav + crew
Yoav + crew
02

Perrystead Dairy

Kensington

Israeli-born Yoav Perry makes cheese in a shipping container and sells it 24/7 from Philly's first cheese vending machine. Kensington is more than its headlines.

the walk-in
the walk-in
03

1-900-Ice-Cream

Fishtown

Wild flavors, long lines, zero pretension. Low brow, done perfectly.

the calves
the calves
04

The Farm at Doe Run

Chester County

St. Malachi, aged in stone caves, tied for second Best of Show at the 2016 American Cheese Society awards.

A scene from 08 · The tableProvenance, Society HillA Michelin-starred dinner. All of its dairy from local farms and cheesemakers.
AMERICAN CHEESE ★ MADE IN THE U.S.A. ★
Le Garage happy hour
Le Garage happy hour
05

Birchrun Hills Farm

Chester Springs

A dairy since 1981 and a World Cheese Awards silver medalist. Emilia and Tommy join Sue Miller and her family for a happy hour and picnic on the farm, with neighbors and produce from nearby farms.

Fresh milk pouring into a pail
fresh milk
06

The 4 a.m. milk run

Lancaster County

A family dairy before sunrise: the milkers, the herd and the hauler who carries it to the plant. Pennsylvania has more dairy farms than any state but one.

Market Day Canelé
Market Day Canelé
07

Headhouse Farmers Market

Society Hill

Canelés from Market Day Canelé, a stop at the Birchrun Hills stand, and a bottle of wine for the dinner ahead.

Abigail plating
Abigail plating
08

Provenance

Society Hill

Dinner with pastry chef Abigail at one of Philadelphia's first Michelin-starred restaurants, where every bit of dairy comes from local farms and cheesemakers: a cheese course built on Yoav's Madcap, and a cheesecake made with it.

Read the episode outlineShow less

Emilia and Tommy start at Angelo's with Cooper DeJean, arguing over cheesesteaks, accessible food and the best version of the melty American cheese everyone loves. Bellies full, they head to Perrystead Dairy in Kensington, a neighborhood long known for crime and the opioid crisis, and home to remarkable families and businesses. Then out to Chester County: The Farm at Doe Run and Birchrun Hills Farm, makers winning international recognition. A stop at 1-900-Ice-Cream, a 4 a.m. milk run on a Lancaster County family dairy, and a run through Headhouse Farmers Market for canelés, wine and cider. It ends at Provenance, where all the dairy comes from local farms and cheesemakers, sharing a meal with Abigail and Yoav. They take notes the whole way.

The Business

Why it works for America's dairy farmers.

For dairy promotion boards

What your farmers get.

Farmer stories people choose to watch.

You already pay to tell farmers' stories. American Cheese puts them in a series with two world champions and a path to streaming buyers, then hands you the cuts to use all year.

Emilia standing among a herd of cows in a green pasture
Your state on screenA half-hour episode built around your farms, makers and towns.
A farmer and Emilia taking a selfie video in a pasture full of cattle
Cuts you ownFarmer profiles, short verticals and a classroom version for your channels.
A packed hall at a cheese fair
Hosts at your eventsState fairs, June Dairy Month, annual meetings and school visits.
See the full toolkitShow less
Farmer profilesTwo- to three-minute films about the families in your episode, in the spirit of the farmer series you already run.
Short verticalsCuts for Reels, TikTok and YouTube Shorts, aimed at the younger audiences your teams work hardest to reach.
Classroom cutA version built for school and youth programs, with the farm at the center.
Reach reportViews, watch time and earned media by platform, in a format your board can read.
Why dairy organizations

Three reasons the fit is natural.

01

You already fund farmer stories. We'll give them a stage.

“Farmer voices are trusted.”

Corey Scott, president and CEO, Dairy Management Inc., October 2026
What dairy groups have already backed
  • Dairy Farmers of Wisconsin$250K toward Bravo's Top Chef Wisconsin, part of a six-partner deal.
  • American Dairy Association North EastThis American Dairy Farmer: nearly 30 farms, 1.5M+ views.
  • Midwest DairyAn episode of tasteMAKERS, carried by 352 PBS stations.
  • Dairy MAXDairy Up Close mini-docs: 3.6M views on YouTube, Hulu and connected TV.
  • California Milk Advisory Board15 mini-documentaries on California dairy families.
02

Dangerous Grounds developed the template.

On Travel Channel's Dangerous Grounds, Philamedia's Brandon Gulish designed every episode with the people funding it. For a farmer board, the questions are:

  1. Which stories?What your farmers want people to know.
  2. Which farmers?The families, crews and next generation worth celebrating.
  3. Which places?The towns, fairs and tables that make your state's dairy.

American Cheese works the same way, with your board at the table.

Friends around a bonfire at night
Step 1Watch somethingA farm, maker or tradition people care about.
A farmer with a cow
Step 2Meet a farmerThe family and the crew behind the milk.
Cheese being grated
Step 3Taste somethingHost visits, fair tastings, school events.
Hands pulling apart cheesy flatbread
Step 4Find it near youMilk and cheese made in your state.

★ Built for checkoff rulesGeneric dairy credit, no brand claims, no policy positions, and your team reviews cuts before release.

03

The two ticking clocks.

Clock one · the title
2025 → 2027

Emilia holds the world title until the next Mondial du Fromage.

Clock two · the farms
1,036

U.S. dairy farms lost in 2025, leaving 23,609. The next generation is deciding now whether to stay.

4,360Pennsylvania dairy farms, No. 2 in the nation
49%of U.S. TV viewing is now streaming
The map

Six episodes. Five checkoff territories.

The season-one slate already runs through regions that dairy farmers fund. Each one can own its episode. Together, they fund the season.

  1. 0108American Dairy Association North EastWith the Pennsylvania Dairy Promotion Program · PA, NY, NJ, DE, MD, DCHome Turf · The Cheese Rave
  2. 02Dairy MAXTX, NM, CO, WY, MT, LA, plus western OK and southwest KSHot Milk
  3. 05New England DairyVT, NH, MA, CT, RIThe Cheese That Made Tommy
  4. 06The Dairy AllianceTN, KY, VA, NC, SC, GA, AL, MSSouthern Rind
  5. 07Dairy Farmers of WisconsinWICheese Days

Also on the slate: Oaxaca, Mexico (03) and Warwick, Quebec (04). Territories follow Dairy Management Inc.'s directory of local checkoff organizations; striped states are split between two organizations.

Why Philamedia

Three reasons we're the right partners.

01

We design episodes with our stakeholders. Dairy included.

  • Coffee met dairy on our showDangerous Grounds took Todd Carmichael to Turkey with Chobani founder Hamdi Ulukaya. Chobani has since bought La Colombe, and its $1.2B Allentown plant will take about 30% of Pennsylvania's milk.
  • Brandon GulishEmmy Award-winning director and co-executive producer of Travel Channel's Dangerous Grounds and Uncommon Grounds.
  • Beau RosarioLead editor of Michelob ULTRA's Cannes Lions-winning Run Back the Miracle.
  • Clint RosarioExecutive producer of content for Penn Medicine, Red Bull and other national brands.
Todd Carmichael and Hamdi Ulukaya talking over dinner on a terrace in Turkey
Todd + Hamdi, Turkey
Coffee met dairy on our showDangerous Grounds took Todd Carmichael to Turkey with Chobani founder Hamdi Ulukaya. Chobani has since bought La Colombe, and its $1.2B Allentown plant will take about 30% of Pennsylvania's milk.
02

We know how to marry
with projects.

Foot LockerAdobeTitleistPenn MedicineeBayOlympic ringsPumaRed BullMichelob ULTRA2× Cannes Lions 2026 Bronze winnerOfficial Selection, Palm Springs International ShortFest 2023The Telly AwardsWinner, Topanga Film Festival 2023Official Selection, Portland Film Festival 2022Official Selection, New Hampshire Film Festival 2022Musicbed Challenge 2024 finalistGold Cuppie winner 2026
Philamedia
03

We know the buyers.

Our team's series have aired on National Geographic, Disney+, Travel Channel, Food Network and FOX, filmed in 45+ countries. These are the rooms we'd take American Cheese into.

★ Home base: Philadelphia, inside ADA North East territory and 90 minutes from Lancaster County.

  • National Geographic
  • Disney+
  • CNN
  • Food Network
  • Max
  • Travel Channel
  • FOX
  • +Travel + food streamers, cable buyers, international + digital
The opportunity

Follow the cheese. Start with one state.

  1. Your board at the tablePick the stories, farmers and places
  2. Pilot episodeEmilia + Tommy tackle Pennsylvania
  3. BuyersStreamers, networks, digital
  4. ProductionSeason one on the road
  5. ActivationFairs, schools, farm events
The Curd
$200KPilot + sizzle

Episode 01 and the sizzleFunds the Pennsylvania pilot, which becomes episode 01, and the sizzle we take to streamers and networks. It also builds the format, look and music the whole season reuses. Credited as the founding funder.

The Wheel
$150KOne state, on its own

Your state's episodeA half-hour episode set in your state and designed with your board, plus farmer profiles, short verticals and a classroom cut for your own channels. Join a coalition and the same episode is $85K.

The Cheese Board
$85KPer state, in a coalition

Season one, sharedEach state funds its own episode, and together you fund the season. Wisconsin used a coalition in 2023, when six partners, Dairy Farmers of Wisconsin among them, put up $1.3M to bring Top Chef to the state.

Season one$500K–$800KEight half-hour episodes
U.S. core$625KPilot $200K + five U.S. episodes × $85K
Full slate$795KAdd Oaxaca and Quebec at the same rate

Structured as generic dairy promotion: no brand claims, no policy positions, and your team reviews every cut before release.

Season one: North America. Then Italy, Switzerland, Australia. Emilia + Tommy become the franchise.